Why black and white?

Newborns can see at birth, although they can’t see many colors. During the first three months, infants mostly see shades of gray, and see black and white the best. High contrast colors captivate and hold baby’s attention better than any other colors during the first months of life.

What about patterns and shapes?

At birth, infants can see about 10–12 inches. A parent’s eyes and face are the first focal points a baby will watch. Infants like a pattern similar to a face the most, and also contrasting graphics like checkerboards and bullseyes. Other patterns like black and white circles, dots, squares, and stripes are also good.

Why is infant stimulation important?

Babies grow and develop quickly during the first year. Stimulating infants with sights, sounds, smells, touch, and taste can increase their curiosity, attention span, memory, and nervous system development. Also, babies stimulated during infancy have better muscle coordination, weight gain and might achieve a better self image.

Reminders for parents

All babies are different, and they develop at their own rate. They’ll learn to concentrate more as they grow. The time you spend with your baby should be fun, natural, and never forced. Be sensitive to your infant’s cues that he’s ready to play. The best time is when she’s alert and quiet. When your baby gets fussy and cries, he’s tired and needs to rest. Babies do get bored, so it’s important to switch toys and change their environment often. 

From the Parent/Patient Education Series
Holmes Regional Medical Center Pediatric Services